Market Research Consulting
Our market research consulting practice, we do many of the same things that academic researchers do: we design research, construct questionnaires and other research methodologies, analyze data, draw conclusions and write reports. The difference is that, instead of conducting basic market research to advance theory and publish it, we conduct applied markert research with the goal of helping clients to become more competitive, productive and profitable.
Quantitative psychology includes research and development in a number of broad areas: measurement, research design and statistical analysis, as well as mathematical and statistical modeling of specific consumer market behavior and processes. Within each of these areas, quantitative psychologists develop new methodologies; they also evaluate existing methodologies to examine their behavior under conditions that exist in market data (e.g., with small samples).